RevOps Teams Are Changing: Jen Igartua on AI, Orchestration, and the Build Boom
RevFest 2026 keynote: move from 'random acts of AI' to orchestration, apply two tests before building instead of buying, and borrow product-team rituals (requirements, documentation) to tame workflow-automation sprawl.
- Format
- YouTube
- Creator / show
- Go Nimbly
- Useful part starts
- 3:41
- Tools mentioned
- None named in the source
Summary notes
Notes from show description and chapters.
- 3:41 Random acts of AI, and why 2026 is the year of orchestration.
- 5:02 Pressure from buyers who already did the research.
- 8:04 DIY is bigger than ever; the pendulum may have swung too far.
- 8:41 Two tests for build versus buy.
- 9:09 Reps' internal experience is back on the scorecard.
- 9:53 Workflow automation sprawl; steal rituals from product teams.
- 11:04 How the best teams build now: agents, requirements, documentation.
- 13:41 Do you need to become a technical leader?
Notes are our paraphrase of the source's show description and chapters, not a transcript. Spot an error? Tell us.
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