← Library

Sales

Saviynt SDRs: Clay MCP for ranked accounts and contact waterfall

Saviynt Ops exposed Clay data via MCP so reps ask ChatGPT which accounts to work; agentic workflows prospect/enrich contacts via Clay’s data marketplace waterfall and return validated emails/phones in-chat.

Business problem
SDRs burned time manually researching which territory accounts deserved attention and finding the right contacts.
Function
Sales
Tools
ClayChatGPTClaude
Effort / time to value
Ops builds Clay Functions + MCP exposure; reps use existing AI chat tools.

Result

Reported result
60% of reps booked more qualified meetings; $32.2M increase in pipeline (Clay customer story).
Label: vendor-reported (Clay customer story)

Sources

Summaries are our paraphrase of the linked source. Spot an error? Tell us.

Get one sourced playbook a week

One email a week. Real deployments, sourced. Unsubscribe anytime.